Acoura Rebrand: Establishing a Market Leader
2 March, 2015
The food supply chain, whether you are a producer, manufacturer, retailer or leisure operator, is facing increased pressure to demonstrate greater levels of transparency, integrity and trust. To this end, Acoura was formed in 2011 to provide dedicated, customer-centric risk management services for those operating across the entire food and drink supply chain.
The Acoura group is underpinned by three of the UK’s leading certification and assurance companies, Food Certification International (FCI), Perry Scott Nash (PSN) and Scottish Food Quality Certification (SFQC), each with over twenty years individual history of operating in the sector.
In order to better serve its customers, Acoura and its businesses have rebranded and from now on will operate under a single shared Acoura identity.
The company is sure that the move will provide a number of key benefits to both its existing and new clients, with improved customer services being at the heart of these changes. Group Chairman Paul Egan explains more:
"Acoura's rebrand will bring a number of benefits. We will be able to offer our customers a clearly articulated and relevant view of our range of solutions across the whole food and drink supply chain. This rebranding also coincides with the launch of our new technology solutions, Acoura Assist and Acoura Supply, designed to manage risk and protect our clients’ brands and market reputation. Finally, having one central website will make it easier for our customers to find the help they require and allow greater access to specialists from across our whole group. Whilst these activities represent an exciting step forward for the group, clients can be assured that they will be dealing with the same individuals across all levels and can expect the same high level of service, specialism and support."
Acoura can now place itself firmly as a UK market leader for compliance services in the food & drink sector, with experts on hand to deal with whatever level of support your business needs.